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00About our products01Who we are02Personal data we collect03How we collect your data04Why we collect your data05Who we share your data with06Cross-border data transfer07Data retention08Cookies and tracking09Your rights under the PDPO10Marketing communications11Security12Changes to this notice13Contact us
Legal . Privacy notice

How we look after your data.

Estate planning asks you to share unusually personal information. This Notice explains what we collect, why, where it lives, and the rights you have over it under Hong Kong law.

Last updated
14 May 2026
Governing law
PDPO . Cap. 486
Reading time
About eight minutes
In this notice
  1. 00About our products
  2. 01Who we are
  3. 02Personal data we collect
  4. 03How we collect your data
  5. 04Why we collect your data
  6. 05Who we share your data with
  7. 06Cross-border data transfer
  8. 07Data retention
  9. 08Cookies and tracking
  10. 09Your rights under the PDPO
  11. 10Marketing communications
  12. 11Security
  13. 12Changes to this notice
  14. 13Contact us

A note before you read on.

Bequest helps Hong Kong families plan for the things that matter most. To do that well, we hold information that is genuinely personal. We have written this Notice in plain English so you can understand exactly what happens to that information and the protections that surround it.

If anything here is unclear, write to us at Hello@bequest.love. We will reply personally.

00

About our products.

Bequest offers two categories of product.

  • 01
    (a) Legal documents
    Wills, Enduring Powers of Attorney, and Advance Medical Directives. When you use Bequest for these documents, you enter into two contractual relationships. The first is with Bequest, for the technology platform. The second is with Patricia Ho and Associates ("PHA"), an independent Hong Kong solicitors' firm, for the legal services. Your personal data is processed by both Bequest and PHA, each as an independent data user under the PDPO. PHA's handling of your personal data is governed by PHA's own privacy notice, which will be provided to you when you engage PHA.
  • 02
    (b) Non-legal documents
    Final Wishes. This is a personal document expressing your wishes and is not a legal instrument. It is provided by Bequest alone. PHA is not involved. Your data is processed only by Bequest.

01

Who we are.

Bequest Limited (“Bequest”, “we”, “our”, “us”) operates bequest.love, a life planning platform. Our platform guides users through creating estate planning documents using solicitor-reviewed templates designed for use in Hong Kong.

Bequest Limited is a data user for the purposes of the Personal Data (Privacy) Ordinance (Cap. 486) (“PDPO”). This Notice explains how we collect, use, store, and share your personal data, and what rights you have under Hong Kong law.

This Notice applies to all users of bequest.love and any related services we provide. It does not apply to third-party services that may be accessible through our platform. Those services are governed by their own privacy policies. In particular, the handling of your personal data by Patricia Ho and Associates in the course of providing legal services is governed by PHA's own privacy notice.


02

Personal data we collect.

We collect the following categories of personal data in connection with the products and services you use.

  • 01
    Account and contact information
    Collected when you register and manage your account with us.
  • 02
    Identity and verification information
    Required to produce estate planning documents under Hong Kong law.
  • 03
    Estate planning instructions
    Information you provide in connection with the specific product or service you are using, including information about individuals you name in your documents.
  • 04
    Payment and transaction information
    Associated with your use of paid services. Card and bank account details are processed directly by our payment processor and are not stored on Bequest systems.
  • 05
    Usage and technical information
    Collected automatically through cookies and analytics technologies when you interact with our platform.

Information about other individuals.

Some of our products require you to provide personal information about other people, such as individuals you name in your estate planning documents. When you provide another person's personal data to us for the purpose of completing your document, Bequest processes that data solely for the purpose of preparing your document as instructed by you. We do not use that data for independent purposes and we do not contact those individuals. This limited processing is consistent with Bequest's obligations under DPP1(3) of the PDPO.

A small request.
We encourage you to inform the people you name that their details have been provided to Bequest and, where applicable, PHA in connection with your estate planning.

03

How we collect your data.

We collect personal data through the following means.

  • 01
    Directly from you
    When you create an account, complete a product workflow, make a payment, submit an enquiry, or contact us for support.
  • 02
    Automatically through your visit
    Through cookies and analytics technologies when you visit or interact with bequest.love. See Section 08 for details.
  • 03
    From third parties
    Only where you have directed us to receive data on your behalf, or where permitted by applicable law.

04

Why we collect your data.

Under the PDPO, personal data may not be used for purposes materially different from those for which it was collected, without your consent. The table below sets out our purposes and whether they are consistent with collection.

Purpose
Consistent with collection
Creating and maintaining your account
Yes. Necessary to provide the platform service you requested.
Providing the life planning platform service you have requested, including guiding you through Wills, Enduring Powers of Attorney, Advance Medical Directives, and Final Wishes
Yes. The core purpose for which you provided your data.
Processing your payments
Yes. Necessary to complete your transaction.
Sharing your personal data with Patricia Ho and Associates for legal services (applicable to legal documents only)
Yes. The legal services are an integral part of the product you have requested. You will be informed of this sharing before it takes place.
Sending service communications, such as receipts, security alerts, and product updates
Yes. Ancillary to the provision of the service.
Sending marketing and promotional communications
Only with your explicit consent.
Analytics and platform improvement
Yes. Operational improvement is consistent with the service purpose and does not involve use of your data in a materially different way.
Complying with legal and regulatory obligations
Yes. Required by law.

05

Who we share your data with.

We share personal data only in the circumstances described below. We do not sell personal data to third parties, and we do not share personal data for third-party direct marketing without your explicit consent.

  • 01
    Patricia Ho and Associates
    For legal documents (Wills, EPOA, AMD), we share your personal data with Patricia Ho and Associates ("PHA"), an independent Hong Kong solicitors' firm, as necessary for PHA to review and witness your documents and provide legal services to you. Bequest and PHA are independent data users. PHA's handling of your personal data is governed by PHA's own privacy notice, which will be provided to you when you engage PHA.
  • 02
    Cloud infrastructure
    Your data is stored on servers operated by Google Cloud Platform in the Asia region. Google operates as a data processor on our behalf and is contractually bound to protect your data.
  • 03
    Payment processing
    Payment transactions are handled by Stripe, Inc. Stripe processes card and payment data under its own privacy policy. Bequest does not store card details.
  • 04
    Legal requirements
    We may disclose personal data where required by law, court order, or a regulatory authority with applicable jurisdiction. Where permitted, we will notify you before any such disclosure.
If you use Final Wishes only.
Your data is not shared with PHA. Final Wishes is a personal document, not a legal instrument, and PHA is not involved.

06

Cross-border data transfer.

Your personal data may be processed or stored outside Hong Kong by our cloud infrastructure and payment processing service providers. While section 33 of the PDPO, which would restrict cross-border transfers of personal data, is not currently in force, the data protection principles under the PDPO apply to personal data wherever it is processed.

We follow the Privacy Commissioner's Recommended Model Contractual Clauses for Cross-border Transfer of Personal Data (May 2022 Guidance) as best practice. Where personal data is transferred outside Hong Kong, we take steps to ensure it receives a comparable level of protection to that required by the PDPO, including contractual safeguards with our service providers.

If you would like further information about our cross-border transfer safeguards, please contact us at Hello@bequest.love.


07

Data retention.

We retain personal data only for as long as necessary to fulfil the purpose for which it was collected, in accordance with DPP2 of the PDPO.

Retention periods by category
  • 01
    Account information
    Retained while your account remains active. If you close your account, your contact and profile information is deleted within 12 months of account closure, subject to the exceptions below. This retention period allows for account reactivation and resolution of any post-closure matters.
  • 02
    Legal document content and estate planning instructions
    Given the long-term nature of estate planning, where a will may need to be located and produced through probate decades after it was signed, we retain your completed legal documents and the instructions you provided to create them for the duration of your account and for a period of 50 years following account closure or your confirmed passing, whichever is later. This reflects the legitimate purpose of ensuring your documents remain accessible to your executors and beneficiaries.
  • 03
    Final Wishes content
    Retained for the duration of your account and for a period of 7 years following account closure, unless you request earlier deletion.
  • 04
    Payment records
    Retained for 7 years from the date of transaction in accordance with Hong Kong revenue law requirements.
  • 05
    Usage and analytics data
    Retained in aggregated form for up to 26 months. Individual-level data is deleted or anonymised within 14 months.

You may request deletion of your account and associated personal data at any time by contacting us at Hello@bequest.love. We will honour deletion requests subject to the retention periods set out above and any overriding legal obligations.


08

Cookies and tracking technologies.

We use cookies and similar technologies on bequest.love. Cookies are small text files stored on your device that help us provide, secure, and improve our platform.

Type
Purpose
Strictly necessary
Required for the platform to function. These enable session management, security features, and access to authenticated areas. These cannot be disabled.
Analytics
Help us understand how users interact with our platform so we can improve it. Usage data is aggregated and not used to identify individual users.
Marketing
Used to measure the effectiveness of our marketing campaigns and, where you have consented, to show you relevant content.

You can manage your cookie preferences through our cookie consent tool when you first visit the site, or at any time through your browser settings. Please note that disabling certain cookies may affect the functionality of the platform.


09

Your rights under the PDPO.

Under Cap. 486, you have the following rights in respect of your personal data.

Right
What it means
Right of Access . s.18
You may request a copy of the personal data we hold about you. We will respond within 40 days and may charge a reasonable fee where permitted by law.
Right of Correction . s.22
You may request correction of any personal data we hold about you that is inaccurate, incomplete, or misleading.
Right to Opt Out of Marketing . s.35G
You may require us to cease using your personal data in direct marketing at any time, without charge.
Right to Complain
You have the right to lodge a complaint with the Privacy Commissioner for Personal Data (Hong Kong) at www.pcpd.org.hk.

To exercise your rights, contact us at Hello@bequest.love. Please provide sufficient information for us to identify your account and verify your identity.


10

Marketing communications.

With your consent, we may send you promotional emails, product updates, and educational content about estate planning. We will obtain your consent separately before including your personal data in any direct marketing activity, in compliance with Part 6A of the PDPO (ss. 35C to 35H).

You may withdraw your consent to receive marketing communications at any time by:

  • 01
    Clicking the unsubscribe link in any marketing email we send you.
  • 02
    Adjusting your communication preferences in your account settings.
  • 03
    Contacting us at Hello@bequest.love.

Withdrawal of consent does not affect the lawfulness of any marketing sent before the withdrawal, and does not affect service communications which we may continue to send in connection with your account.


11

Security.

We implement technical and organisational measures designed to protect your personal data against unauthorised access, disclosure, alteration, or destruction. These measures include encryption of data in transit and at rest, access controls and role-based permissions, and regular security reviews of our systems.

Despite these measures, no internet-based system can guarantee absolute security. You are responsible for keeping your account credentials confidential and for notifying us immediately if you believe your account has been compromised.

Given the particularly sensitive nature of estate planning data, we apply additional safeguards to legal documents stored on our platform, including access logging. Where document content requires review by a qualified solicitor as part of the legal services provided by Patricia Ho and Associates, access is restricted to authorised PHA personnel.


12

Changes to this notice.

We may update this Privacy Notice from time to time to reflect changes in our services, our data practices, or applicable law. The date at the top of this page shows when this Notice was last updated.

Where we make material changes to how we collect, use, or share your personal data, we will notify you by email or through a prominent notice on our website before the changes take effect. Continued use of our platform after that date constitutes acceptance of the updated Notice.


13

Contact us.

For any data access or correction requests, questions about this Notice, or privacy-related complaints, please contact us.

Bequest Limited
Hello@bequest.love
Address
Registered address. To be confirmed upon incorporation. Hong Kong.
Privacy Commissioner
You may also complain directly to the regulator.
Office of the Privacy Commissioner
for Personal Data, Hong Kong
Webwww.pcpd.org.hk
Hotline(852) 2827 2827
Questions left over

We would rather you ask.

Privacy is the foundation of everything else we do. If a sentence on this page worries you, write to us. A real person will reply.

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Bequest is the technology platform that makes life planning accessible. The legal work is done by qualified Hong Kong solicitors through our legal partner, Patricia Ho and Associates.

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